Serena’s skills

Lean UX

User Experience Design: information architecture, content strategy, user research, usability

Rapid Prototyping

Mindmap, collaborative workflow design, wireframing, interaction design, visual design, visual mapping for in-device emulation.

Brand Communication

Strategy and design: identify values, benefits, differentiation, motivation, personality. Brand expression: corporate image design, Brand platform, channels, campaigns

Front-End Development

HTML5, CSS3, jQuery, Bootstrap, WordPress, sass, Node.js

WHAT IS LEAN UX?

The goal of Lean UX is to produce a minimum viable product and push it out to the market as rapidly as possible.

This process may include getting the core product out first in order to establish if there’s a viable market demand, and then build a full in a managed phases to secure the preset outcome.

SKILLS APPLIED:

information architecture

content strategy

user research

usability

Rapid Prototyping

WHY RAPID PROTOTYPING?

Rapid Prototyping is an effective technique to gather feedback addressing the outcome of the design presented. It allows to quantify users’ needs and test usability.

Early identification of the issues with UX, ID, UI and usability greatly speeds-up the process of gaining the desired outcome.

SKILLS APPLIED:

mindmapping

collaborative workflow design

wireframing

interaction design

visual design

in-device emulation

Brand Communication

WHAT IS BRANDING?

Branding is defined as the expression of the essential values of an organization, product, or service.

Consistent branding yields a strong brand equity and enhances its perceived value through emotional attachment.

SKILLS APPLIED:

brand strategy and design

corporate image design

brand platforms & channels design

ADV campaigns

Front-End Development

WHY CODE DEVELOPMENT?

Understanding codes allows for a better overall comprehension of the scenario and enables me to provide high-quality performances in Rapid Prototyping. My degree in Information Technology focused on Human – Machine Interaction Design supported and enhanced my passion for Web-Based coding: it is flexible, pervasive, with lots of technology triggers and it is strictly related to people.

SKILLS APPLIED:

html5

css3

saas

wordpress

jquery

node.js

Industries

FINANCE & BANKING

User Experience Design for soft login areas (personal content, communication tools, user’s products access and management, user account and preferences) and solid-login (transactions).

SOFTWARE PLATFORMS

Personas, usage scenarios, information architecture, interaction design & wireframes, visual design, icons, front-end coding.

AUTOMOTIVE

User Experience Design for car spaces: trust level, sensoric attitudes, perceived stress level, fun level, usability, user acceptance, co-experience, perceived safety, user’s relevant emotional states analysis.

Experience

Senior UX Designer

N&TS GROUP
June 2015 – Present

Lean UX Senior Designer & Digital Art Director

Filmare GroUP
January 2012 – April 2015

UX/ID Designer & Digital Art Director

MBF Entertainment
January 2011 – December 2011

Internet Account Manager & Interaction Designer

Gruppo Bancario Mediolanum
May 2010 – December 2010

ID/UI Designer & Corporate Image Manager

ITSME – Università di Milano Bicocca Official Spinoff
July 2008 – April 2010

TESTIMONIALS

Serena is a motivated colleague, who timely and successfully accomplished all tasks assigned to her. Her duties have extended well beyond the “corporate image” field: from art direction (e.g., website theme design and development, promotional video production) to concept development (she has been involved in the design of a concept for a prototype in the automotive sector). I definitely recommend Serena for roles involving creativity and image management

Marco Loregian, Clickpoint

Serena is a quick learner and worker. Her knowledge of both programming and graphic development are seldom seen and are a valuable resource for any studio which need them both. She can easily be inserted as link between the 2 development groups in order to gain speed for data and info exchanges between the two, often separate, worlds.
Definitely a hard worker. Best wishes for your working future!

Pier Francesco Tortorelli, Reflections

I was lucky to have Serena among my co-workers in 2010. She was responsible for the development of a very complex project that required extreme competence in the computer field and required great creative abilities.
She is also able to work both in a team and autonomously. For the sense of reliability that she demonstrated we think that we will avail ourselves of her expertise in the future.

Giuseppe Mascitelli, Gruppo Bancario Mediolanum